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Market Experience New York

MGT 280

Market Experience New York

MGT 280

Course Description

Prerequisite: ENG 111 or OAT 151 either with a minimum grade of "C" and permission of instructor. Studies the New York business market through visits to manufacturers, designers, buyer showrooms, resident buying offices, advertising agencies, retailers, museums, Wall Street, and other places of interest. Student pays tuition plus all expenses. (30-0)

Outcomes and Objectives

Demonstrate an understanding of the general operation of a buying office.

Objectives:

  • Describe a resident buying office
  • Discuss buyer showrooms and how they are used
  • Explain how the buying process works and how it relates to the manufacturer and the retailer

Demonstrate an understanding manufacturing operations.

Objectives:

  • Discuss the various types of manufacturers
  • Explain how the manufacturer fits into the channel of distribution
  • Discuss the relationship between a manufacturer and the other channel members

Demonstrate an understanding of the design process.

Objectives:

  • Discuss the role of the designer
  • Identify the responsibilities of the designer
  • Explain how the designer fits into the manufacturing process

Demonstrate an understanding of the Wall Street area.

Objectives:

  • Discuss the components of the financial district
  • Explain the significance of the financial district to the channel of distribution.
  • Identify the future trends for the financial world

Demonstrate an understanding of the historical value of the New York market.

Objectives:

  • Describe the general architecture of the New York market
  • Identify the value of historical museums
  • Discuss the general history of New York and the surrounding area

Demonstrate an understanding of cultural diversity.