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Health Fitness Management and Promotion

LWT 255

Health Fitness Management and Promotion

LWT 255

Course Description

Introduces and explores the different and interesting settings in which health and fitness educators practice and the job responsibilities and opportunities within each of those settings. Emphasizes application, skill development, and professional identity and direction in health promotion occupations. (45-0)

Outcomes and Objectives

Describe and explain the concepts and components of Health Management and Promotion.

Objectives:

  • Discuss the difference between health education and health promotion
  • Identify administrative issues.
  • Discuss the scope of health promotion activities.
  • Understand the budgetary process
  • Identify why opportunities for health promotion activities exist in the business venue.
  • Determine criteria for hiring and training staff.
  • Describe the qualifications needed for a health promotion professional working in the business/corporate setting.
  • Identify procedures for supervising health promotion staff.
  • Discuss benefits of corporate/business health promotion programs.
  • Differentiate between product marketing and social marketing.
  • Describe potential activities in health promotion that can specifically meet the needs of the business/corporate sector.
  • Describe methods to provide ongoing monitoring of marketing programs.
  • Discuss the cost savings of health promotion programs in the business/corporate sector.
  • List a variety of commonly used strategies to increase group involvement.
  • Define the process of planning health promotion programs.
  • Identify ways to increase participation and adherence in established programs.
  • Identify the procedures for securing management support for the health promotion program.
  • Define validity, reliability, and usability of assessment instruments.
  • Discuss the importance of understanding corporate culture.
  • Distinguish between concurrent and predictive validity.
  • Describe the procedures for developing and implementing needs assessments.
  • Identify characteristics of instruments that enhance validity and reliability.
  • Define five major concepts of adult learning theory.
  • Describe characteristics of assessment instruments used in work site health promotion programs.
  • Understand that how people change behavior is not clearly understood.
  • List considerations for selecting assessment instruments.
  • Explain several prevalent theories as to how people change their behavior.
  • Describe several action steps that can be taken to help one land one's first job in health promotion.
  • Select behavior change activities based on a specific population and how it functions.
  • Define and describe small business
  • Define and discuss needs assessment and its role and function in the development of health promotion programs.
  • Discuss the availability of entrepreneurial opportunities in health promotion
  • Distinguish between populations and program participants.
  • Identify advantages and disadvantages of entrepreneurial careers.
  • Describe and discuss the types of information collected for needs assessment.
  • Explain a business plan.
  • Identify at least three different approaches to data collection for needs assessment.
  • Describe and explain business start-up ideas and sources.
  • Describe how needs assessment information is used in program development.
  • Describe causes of small business failures
  • Discuss effective planning procedures
  • Describe the levels of intervention in health promotion.
  • Determine strategies for interventions.
  • Discuss potential legal considerations when conducting health promotion activities.
  • Describe the management process.
  • Understand the impact of leadership on successful programs.

Demonstrate the concepts and components of Health Management and Promotion

Objectives:

  • Present the cost savings of health promotion programs in the business/corporate sector.
  • Plan and present a health promotion activity or educational session.
  • Develop a mission statement, goals, priorities, and objectives for a health promotion program.
  • Develop a plan for specific interventions based on specific behavior change theories.
  • Demonstrate the process of goal and objective development.
  • Analyze equipment needs for a comprehensive health promotion effort.
  • Develop screening and enrollment procedures for a health promotion facility.
  • Develop criteria for hiring and training staff.
  • Develop an employee procedures manual for a specific health promotion program.
  • Develop marketing strategies appropriate for a variety of settings and social structures.
  • Write a persuasive copy to promote group involvement in activities.
  • Develop a physical activity adherence assessment tool and demonstrate how it will be used
  • Prepare a word-processed paper documenting the history of public health in the United States.
  • Formulate a statement that describes your personal philosophy of life and identify the influences that account for your philosophy.
  • Create and defend your own philosophy of health education.
  • Actively participate in a health promotion event or organization.
  • Write an abstract or a summary of an article from a refereed journal.
  • Locate an article related to some aspect of health promotion, using.