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Principles of Persuasion

COM 235W

Principles of Persuasion

COM 235W

Course Description

Prerequisites: Prerequisites: READING LEVEL 3 and WRITING LEVEL 3.

Introduces the study and practice of persuasion focusing on the dual roles as producers and consumers of persuasive messages. Examines persuasion in a variety of contexts using both the rhetorical and behavioral science traditions; applies theory and research to practical situations and develops strategies for constructing effective and ethical persuasive messages. (45-0)

Outcomes and Objectives

Describe persuasion as a type of human communication activity.

Objectives:

  • Understand the individual's role as a producer of persuasive messages
  • Understand the individual's role as a consumer of persuasive messages
  • Recognize the ubiquitous nature of persuasion in human interaction

Explain theories of persuasion.

Objectives:

  • Identify qualitative theories of persuasion.
  • Identify quantitative theories of persuasion.
  • Identify mass media theories of persuasion.
  • Describe various models of persuasion.
  • Analyze the application of theories of persuasion in real-world situations.

Demonstrate the ethical responsibilities of a persuader.

Objectives:

  • Describe the ethical constructs inherent in persuasion.
  • Distinguish between ethical and unethical persuasive messages.

Examine the premises of persuasion.

Objectives:

  • Describe the process premises of persuasion.
  • Describe the content premises of persuasion.
  • Describe the cultural premises of persuasion.
  • Describe the nonverbal premises of persuasion.

Apply critical thinking in evaluating persuasive messages.

Objectives:

  • Criticize arguments in oral, written, and mass media messages.
  • Evaluate message strategies in oral, written, and mass media messages.

Apply principles of persuasion.

Objectives:

  • Develop ethical persuasive strategies.
  • Adapt persuasive messages to variables in the communication environment.
  • Apply principles of persuasion in the delivery of persuasive messages.
  • Develop a persuasive compaign.
  • Deliver a researched persuasive oral presentation.

Use writing to promote learning of all of the above Outcomes and Objectives.