Principles of PersuasionCOM 235W
Prerequisites: Prerequisites: READING LEVEL 3 and WRITING LEVEL 3.
Introduces the study and practice of persuasion focusing on the dual roles as producers and consumers of persuasive messages. Examines persuasion in a variety of contexts using both the rhetorical and behavioral science traditions; applies theory and research to practical situations and develops strategies for constructing effective and ethical persuasive messages. (45-0)
Outcomes and Objectives
Describe persuasion as a type of human communication activity.
- Understand the individual's role as a producer of persuasive messages
- Understand the individual's role as a consumer of persuasive messages
- Recognize the ubiquitous nature of persuasion in human interaction
Explain theories of persuasion.
- Identify qualitative theories of persuasion.
- Identify quantitative theories of persuasion.
- Identify mass media theories of persuasion.
- Describe various models of persuasion.
- Analyze the application of theories of persuasion in real-world situations.
Demonstrate the ethical responsibilities of a persuader.
- Describe the ethical constructs inherent in persuasion.
- Distinguish between ethical and unethical persuasive messages.
Examine the premises of persuasion.
- Describe the process premises of persuasion.
- Describe the content premises of persuasion.
- Describe the cultural premises of persuasion.
- Describe the nonverbal premises of persuasion.
Apply critical thinking in evaluating persuasive messages.
- Criticize arguments in oral, written, and mass media messages.
- Evaluate message strategies in oral, written, and mass media messages.
Apply principles of persuasion.
- Develop ethical persuasive strategies.
- Adapt persuasive messages to variables in the communication environment.
- Apply principles of persuasion in the delivery of persuasive messages.
- Develop a persuasive compaign.
- Deliver a researched persuasive oral presentation.