Please enable JavaScript to view this page.

Marketing Management

Associate in Business Studies

Program Overview

Are you interested in having a career in the field of marketing? As a graduate of marketing management, you will have studied the basics of advertising from the marketing usage point of view, consumer behavior relating to buying, merchandising policies, budgets and planning, sales, retail organizational structure, product promotion and distribution.

Earning Potential

Interested in a career in marketing management? Learn more about our region’s employment outlook and career opportunities you can pursue in this field of study.

Research market conditions in local, regional or national areas, as well as gather information to determine potential sales of a product or service. Create a marketing campaign and you gather information on competitors, prices, sales and methods of marketing and distribution.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Plan, direct or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons or give-aways, in order to create extra interest in the purchase of a product or service for a department, an entire organization or on an account basis.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Create and implement methods to market green products and services.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Engage in promoting or creating an intended public image for individuals, groups, organizations. Other duties may include writing or selecting material for release to various communications media.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

About Delta's Program

  • Accounting professor working with students in class.
    Amazing faculty 

    At Delta, you get small classes, professors who see your potential and resources to help you succeed. Delta professors are here to teach. And, they're really good at it.

    Learn More about faculty

As a manager, you will be responsible for the work of others. Management positions are available in most all fields and organizations. Business and industry are constantly searching for capable people to assume managerial responsibilities. The manager works with people, machinery, materials, money, and methods. A manager's major responsibility is working with people. They must create a situation which will enable employees to perform well and the company to reach its goals. The manager's success is determined by the achievement of the staff.

Why you should choose Delta

Convenience

Life is busy. But that shouldn't get in the way of your education. Delta offers classes at night, on weekends and online to make taking classes and getting that degree easier. Plus, Delta has learning centers so you can take classes even closer to home.  

EXPLORE YOUR OPTIONS

Honors Program

The specially-designed courses emphasize creative and critical thinking, providing a unique learning experience. You have more exploration of the subject area with increased faculty and student interaction. Make the most of your Delta experience. Join Honors!

LEARN MORE ABOUT HONORS

Transfer opportunities
One of the very best things about Delta College is your ability to start here and go anywhere. And, in the process, save thousands (and thousands) of dollars. It's a smart choice!

In fact, if you're interested in earning a bachelor's in Marketing Management you have several options by coming to Delta first, and then transferring.

LEARN MORE ABOUT Marketing Management TRANSFER OPTIONS

Facts & Figures

Student to professor ratio

With a student to professor ratio of 18 to 1, our students get personal attention.

Apple and diploma

95% of our professors have a master’s degree or higher.


Related Programs

Delta College offers over 150 degree, certificate and training options. Continue exploring and advancing your education with these related programs: