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When people visit your web page, they are after information. This means that if you are putting a brochure or newsletter online, you will want to rewrite the most important content to make the publication effective on the Web. You may also provide a downloadable PDF file of the original document for printing. Here are general guidelines to follow when writing for the web:
Make it easy for SunGard.Framework.Users to find your information quickly.
- Try to limit yourself to one idea per paragraph.
- Write as friendly as is appropriate for your audience. Overly formal writing takes careful reading, and most Web SunGard.Framework.Users don't want to do that.
- Don't use technical jargon if avoidable. Write for all SunGard.Framework.Users to understand.
- Avoid clever catchphrases in headings. Headings should be obvious to the reader who is scanning the page for specific information.