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Writing for Broadcast & New Media

EMB 211W

Writing for Broadcast & New Media

EMB 211W

Course Description

Prerequisites: Prerequisites: READING LEVEL 3 and ENG 111.

Introduces and familiarizes the specialized writing styles in radio, TV, cable, new media and corporate/non-profit production. Includes, but is not limited to, news, promotional announcements, sports and advertisements. Emphasizes and analyzes various writing styles employed in the commercial, non-profit and corporate world and demonstrates that style through frequent writing. (45-0)

Outcomes and Objectives

Understand specialized writing styles for Radio, TV, Cable, New Media and Corporate/Non-Profit production.

Objectives:

  • Demonstrate knowledge of writing styles appropriate for Radio, TV, Cable, New Media and Corporate/Non-Profit
  • Apply writing style for Radio, TV, Cable, New Media and Corporate/Non-Profit production.

Understand specialized writing styles for journalism, advertising, promotions and public relations.

Objectives:

  • Write news scripts for broadcast based on examples and discussions in class.
  • Write advertising scripts for broadcast based on examples and discussions in class.
  • Write public service announcement scripts for broadcast based on examples and discussions in class.
  • Write press releases that would be submitted to broadcast journalists.
  • Write speech scripts that theoretically would be used during a media event such as a press conference. This would include use of the "sound bite."

Comprehend real-world expectations of Radio, TV, Cable, New Media and Corporate/Non-Profit writer.

Objectives:

  • Participate in a discussion with a real-world professional in the mass media business.
  • Write about the experience and detail the expectations of a 'writer' in that organization.