Electronic Media HistoryEMB 140
Prerequisites: Prerequisites: READING LEVEL 3 and WRITING LEVEL 3.
Concentrates primarily on Broadcasting History, its roots and parentage. Compares relationships between past issues and personalities with those of today. Answers the question: Where do we come from and where are we going as a profession? (45-0)
Outcomes and Objectives
Demonstrate an understanding of Electronic Media's rich and fascinating history and its relationship to the present with the following skills:
- Identify historical broadcast personalities, i.e., inventors, entrepreneurs, on-air talent, regulators, etc.
- Identify the various broadcasting landmarks in the areas of technology, business and regulation.
- Summarize the issues that have significantly confronted the profession from the beginning and how they were addressed.
- Characterize trends, i.e., programmatic, organizational, industrial, etc.
- Understand the accumulated decisions and responses made in our past and its influence on today's Electronic Media.
- Project the future, i.e., ownership, delivery systems and pricing, by understanding past practices.