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e-Commerce Concepts

CST 115W

e-Commerce Concepts

CST 115W

Course Description

Provides an explanation of traditional commerce and e-commerce, which is doing business over the web. Describes an overview of the economic structures in which businesses operate and describe how electronic commerce fits into those structures. Includes a review of different Web-based tools, the software necessary, security concerns and strategies for Marketing, Sales and Promotion on the Web. (45-0)

Outcomes and Objectives

Students will demonstrate an understanding of the difference between traditional commerce, e-commerce and e-business

Objectives:

  • Define the basic terminology of the above concepts
  • Demonstrate knowledge of the Internet and World Wide Web
  • Describe the economic forces in e-commerce

Demonstrate knowledge of the Web-based tools available for e-Commerce

Objectives:

  • Be able to evaluate Web Servers and their role in your e-Commerce decision
  • Be able to manage your site and demonstrate an understanding of the software available for this
  • Demonstrate portals, search engines, push technologies and intelligent agents

Demonstrate an understanding of the different e-Commerce software available

Objectives:

  • List and explain the software available to provide a catalog display, shopping cart capabilities , transaction processing and the tools to populate the store catalog and facilitate storefront displays
  • Explain the advantages of a Web Host over Self-Hosting

Demonstrate an understanding of the security threats of e-commerce

Objectives:

  • Explain and be able to withstand threats of security
  • Explain and be able to withstand integrity threats
  • Explain and be able to withstand Web Server threat
  • Describe how to deal with Cookies and how to use Anti virus software

Demonstrate an understanding of how to set up an effective electronic payment system

Objectives:

  • Explain the different methods to collect payments
  • Demonstrate how credit and debit cards are processed
  • Explain the role of smart cards in e-Commerce

Demonstrate an understanding of the various strategies for Marketing, Sales and Promotion

Objectives:

  • Learn how to establish an effective business presence on the Web
  • Describe promotional techniques
  • Describe how to identify and reach customers
  • Explain the different business models for selling on the Web

Demonstrate an understanding of the different strategies for Web Auctions, Virtual Communities and Web Portals

Objectives:

  • Explain the characteristics of the major auction types
  • Describe the strategies for Web auction sites
  • Describe how businesses can use virtual communities to increase awareness and sales
  • Explain the strategies for Web portal sites

Demonstrate an understanding of the various Business Plans for implementing e-Commerce

Objectives:

  • Explain how to set objectives for the benefits and costs of e-Commerce plans
  • Decide which elements to outsource
  • Select Web hosting services
  • Describe staffing e-Commerce activities