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Marketing Management

Transfer

Program Overview

Is a bachelor's degree in Marketing Management in your future? Delta is a great place to start. You'll learn the skills and knowledge necessary to be able to work in nearly any industry that exists today.  Class sizes are small, and instructors are fantastic! When it's time to move on, you'll be ready!

Plus, Delta is all about options, including plenty of transfer options. Make sure you understand your options by working with your transfer university to develop the best path for you. Remember to check in often to ensure you're staying on track.

Earning Potential

Interested in a career in marketing management? Learn more about our region’s employment outlook and career opportunities you can pursue in this field of study.

Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, as well as identifying potential customers. Develop pricing strategies with the goal of maximizing a firm's profits or shares of the market, while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Employ search marketing tactics to increase visibility and engagement with content, products or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines and other Internet-based content. Analyze research, data or technology to understand user intent and measure outcomes for ongoing optimization.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Research market conditions in local, regional or national areas, gather information to determine potential sales of a product or service or create a marketing campaign. You may also gather information on competitors, prices, sales and methods of marketing and distribution.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

Conduct retail activities of businesses operating exclusively online. Other duties may include preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders and balancing financial records.

median annual salary
annual job openings

are currently employed within Bay, Midland, Saginaw and Tuscola counties.

This number is expected to over the next four years.

of current workers will reach retirement age within the next ten years.

Visit Career Coach for more details.

Map of Michigan with Delta College's region highlighted.

About Delta's Program

One of the very best things about Delta College is your ability to start here and go anywhere. And, in the process, save thousands (and thousands) of dollars. It's a smart choice to get your associate's and then transfer on!

Delta has signed transfer agreements to continue your marketing management studies with:

  • Colorado State University Global Campus
  • Davenport University
  • Northwood University

Interested? Make an appointment with academic advising to discuss your dreams. Courses transfer differently based on the university you plan to attend. An advisor can help you determine the exact courses you need to get the education you’re looking for.

Why you should choose Delta

Co-op opportunities

You can get hands-on experience in your field while you're working toward that degree. I know. It's awesome! Plus, you'll even get paid. That's co-op! Check it out.

LEARN MORE ABOUT CO-OP

Free tutoring

At the Teaching Learning Center, located in the Library, we offer tutoring on a wide variety of subjects, and help with developing study and learning skills. Most tutoring is on a walk-in basis but we do have some online tutoring options.

Best of all, it's free for currently enrolled Delta students. Just another way we demonstrate our commitment to helping students succeed.

LEARN MORE ABOUT TUTORING

Honors Program

The specially-designed courses emphasize creative and critical thinking, providing a unique learning experience. You have more exploration of the subject area with increased faculty and student interaction. Make the most of your Delta experience. Join Honors!

LEARN MORE ABOUT HONORS

Transfer seamlessly

So you are thinking about transferring? Representatives from several area universities maintain regular office hours right in our academic advising office, and others drop in frequently. Get the answers you need by making an appointment or stopping by to talk directly with your future university.

Visit the Transfer Center

Facts & Figures

Managers

According to the U.S. Bureau of Labor Statistics (BLS), employment of advertising, promotions, and marketing managers is projected to grow 9% from 2014 to 2024, faster than the average for all occupations.

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Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.


Related Programs

Delta College offers over 150 degree, certificate and training options. Continue exploring and advancing your education with these related programs: