Essentials of Marketing Certificate
The Essentials of Marketing Certificate provides you with the core concepts and strategic perspectives taught in high-level marketing programs. Through this intensive program you will gain a clear understanding of core marketing techniques, including: customer segmentation and targeting; the decision-making processes of customers; how to use lifetime customer value in marketing planning; unique brand development; product line management, distribution, and advertising. You’ll learn how to identify the necessary elements of a strong and effective marketing plan to develop a thorough understanding of customers and what motivates their behavior; the value of your brands and how to build and develop that value; and successfully use quantitative analysis to make and support marketing decisions. In the highly competitive business environment, marketing is everyone’s business!
Schedule & Cost
Date: March 7 - March 30, 2017
Time: Tuesdays & Thursdays; 5:30-9:30pm
Location: Delta College Main Campus
Course Number: CBE-1294
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